Campaign
Introduction
Solution
TOPIC
LGBTQ+ Acceptance and Affirmation.
Niche
LGBTQ+ Acceptance and affirmation within the Christian Church. Decreasing discrimination against LGBTQ+ individuals, while challenging christian Churchgoers to reinterpret the Bible in a way that reflects the message of unconditional love.
Interview Insights
"We love everyone, but being gay is a sin and you can and should change your sexual orientation or live a life of abstinence."
Protestant pastor
Interview Insights
“God hates the Sin not the sinner”
Protestant Pastor
Secondary Research Highlights
Consistent evidence indicated higher rates of suicidal behaviour among sexual minority youth than their heterosexual counterparts.
LGBTQ+ youth represent 20-40% of all homeless young people (forced to leave their home because their family’s religious beliefs did not accept them).
Those who were able to be open in their faith-based communities were less likely to have considered suicide than other non-heterosexual teens.
James Baldwin
“We can disagree and still love each other unless your disagreement is rooted in my oppression and denial of my humanity and right to exist.”
THe MESSAGE
Many Churchgoers believe that homosexuality is wrong and sinful. Because of this belief, sexual minorities within the Church have been harmed physically, emotionally, spiritually, and mentally. The overall message of the Bible is to spread unconditional love, so the goal is to deconstruct biblical interpretations that discriminate against a minority group of the population.
For Churchgoers to recognize the message of inclusivity and unconditional love for all individuals.
To affirm and accept LGBTQ+ people in the Church
Harm Reduction for LGBTQ+ within the Church
Typeface
Interstate family. Created for big platforms with excellent legibility. A bold yet approachable personality.
Dunbar Tall. Used for the Headline, bold, legible and loud.
Illustrative BAckground
A sombre yet powerful stance. The images reflect the LGBTQ+ community while the text is calling out the churchgoers who discriminate (sometimes unknowningly)
The background with subtle bars symbolize the emotional imprisonment due to discrimination and inclusion.
Colour
