Proper dirty
Introduction
Solution
Proper Dirty
A unisex label which expresses the art of playwriting and theatrics through merging personal narratives with modern silhouettes.

Design direction
Typeface
The choice of Franklin Gothic as the primary typeface was influenced by traditional messaging boards seen outside theatres, whilst Production Type’s Sainté Colombe completes the typographic system with its expressive nature, like music, an irreplaceable counterpart in performative arts.
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